Segal AV, in collaboration with MCI, showcased an immersive and interactive experience at the GITEX Dubai exhibition. GITEX Dubai is the world’s largest information technology exhibition, held annually in Dubai, where leading companies in the industry present their latest technological advancements, innovations, and new products. Participants at GITEX Dubai come from diverse backgrounds and have the opportunity to stay informed about global technology trends and connect with developers and experts in the ICT field.
The designers at Segal AV created a space featuring five interactive platforms equipped with projectors and sensors. When visitors stand on these platforms, they can watch videos that showcase various unique tourist destinations around the world. The videos were accompanied by music, enhancing the emotional impact of being virtually present at these tourist spots. This creative project highlighted the power of technology to connect people with different cultures and tastes, while also showcasing MCI’s potential to deliver high-quality and engaging content to its customers. The project aimed to blend tourist attractions with a touch of innovation and creativity, presenting visually appealing images to the audience.